Praxis Business School, Kolkata, India
An individual research paper to be written on any 1 of the following topics
◦ Culture– Identify any consumer trend or phenomena in India and through primary or secondary research, explain and elaborate on its social and cultural roots and impact on consumer lifestyle
◦ Shopper– Identify any shopper practice / ritual (traditional trade, modern trade, online) and through primary or secondary research explain its impact on consumer decison making and shopping
◦ Brand communication– identify any brand or category and through primary or secondary research elaborate on the impact of its brand communication and advertising on consumers
Please comment below by choosing which topic you would select.
Only 9 students will be allowed to choose each topic so the ones who indicate their preference first will be allocated the topic
Shreya Sharma- Culture
Ankit agarwal -shopper
Auindrila Manna - Culture
I would choose “Shopper” as my individual research paper.
Sridhar mylavarapu -brand communication
Md Yusuf - Culture