Kollaborative Klassroom

Praxis Business School, Kolkata, India



Marketing analytics

Faculty - Prasenjit Das Purkayastha

Members: 19
Latest Activity: on Thursday

Course Materials

Discussion Forum

Retail dataset, brief and some codes


Started by Prasenjit Das Purkayastha on Thursday.

MMM Exercise

Attaching the brief and dataset...Continue

Started by Prasenjit Das Purkayastha Nov 29.

Q're Design, PCA, Media Measurements

Attaching the PPTs that I would have used in the last few MKTA sessions. Pls go through them carefully as you will be asked qns on these in your Mid-Term.In the "Media Measurements" I took you…Continue

Started by Prasenjit Das Purkayastha Nov 24.

Course Outline

Is hereContinue

Started by Amrita Ghosh Nov 15.

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