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Praxis Business School, Kolkata, India



Marketing analytics

Faculty - Prasenjit Das Purkayastha

Members: 22
Latest Activity: yesterday

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Group Assignment

Follow the note to understand the assignment and the Objectives. You may choose a 3 or 4 or 5 cluster solution to work with... else, all the rest given in the Objectives of the note need to be…Continue

Started by Prasenjit Das Purkayastha Jan 17.

MKTA session tomorrow

Please bring your laptops for tomorrow's session.I will introduce you to the Term Project that I had planned. Will give you the brief, dataset and will initiate group work during the session itself -…Continue

Started by Prasenjit Das Purkayastha Jan 16.

Retail dataset, brief and some codes 3 Replies


Started by Prasenjit Das Purkayastha. Last reply by Prasenjit Das Purkayastha Dec 20, 2018.

MMM Exercise

Attaching the brief and dataset...Continue

Started by Prasenjit Das Purkayastha Nov 29, 2018.

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Holiday List & Term Details

Kolkata :

DS Jan 2019

DS Jul 2018

PGPBM 2017-19

PGDM 2018-20


Bangalore : 

BA Jan 2018

BA Jul 2018


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