Follow the note to understand the assignment and the Objectives. You may choose a 3 or 4 or 5 cluster solution to work with... else, all the rest given in the Objectives of the note need to be followed.While cleaning the data, you may remove a max of 5% of records. Rest you need to impute.You would need to prepare a PPT of max 15 slides of content and mail me at Prasenjit@Praxis.ac.in. Deadline 11:59pm, Jan 23.All the best!PD[O... more importantly, do WhatsApp me the class snaps that we took at…See More
Please bring your laptops for tomorrow's session.I will introduce you to the Term Project that I had planned. Will give you the brief, dataset and will initiate group work during the session itself - so it will be a working session.The final work of the group assignment would be required to be submitted by 11:59pm, Jan 21.See More
Attaching the PPTs that I would have used in the last few MKTA sessions. Pls go through them carefully as you will be asked qns on these in your Mid-Term.In the "Media Measurements" I took you through the TV measurements (TRP, Reach) part only.See More
Details of the End-Term:It will be an Open-Book, Open laptop exam. You will not be allowed to use the internet.Total time = 60 marks. Total marks = 60Some questions will be from the Marketing-mix Modelling dataset that was used in the class. I am attaching it once again for your convenience.See More
I am a 'passionate' market research professional with nearly 13 years of MR agency experience, mostly with ACNielsen and IMRB International. Am currently an independent market researcher and trainer, also teaching related areas in Praxis Business Schools.
Sir, I didn't Know how to contact you and today you were busy with the exam proceedings so I thought of not disturbing you at that moment. Sir on the day of our 8th session with you in Mr I was marked multiple negatives for inattentiveness as I was using my cell phone in the class and even went out of the class for taking a phone call . But I thought of not justifying myself as I was wrong in using my cell phone in the class and didn't come to you for the same . But I got to know from my seniors that u we're deeply hurt and you even thought of me taking a selfie but honestly sir I was texting only and that too an email to my exmanagers from my last employer as I was waited for almost half a year for my release certificate and unfortunately that was the day when they called me up asking to mail me my joining certificate and other necessary documents to them and after that only they did send me the release letter. Sir if I would not have taken their call and responded to their mails then then again I had to wait for another 6 months to get the same .sir I don't want to make this an excuse for that day but this is the reality of the story and I am deeply sorry if I have hurted you and for disturbing the class . Please excuse me for this time
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