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Praxis Business School, Kolkata, India

Prasenjit Das Purkayastha
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  • Kolkata
  • India
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Latest Activity

Prasenjit Das Purkayastha added a discussion to the group MKTA - [BA]
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Group Assignment

Follow the note to understand the assignment and the Objectives. You may choose a 3 or 4 or 5 cluster solution to work with... else, all the rest given in the Objectives of the note need to be followed.While cleaning the data, you may remove a max of 5% of records. Rest you need to impute.You would need to prepare a PPT of max 15 slides of content and mail me at Prasenjit@Praxis.ac.in. Deadline 11:59pm, Jan 23.All the best!PD[O... more importantly, do WhatsApp me the class snaps that we took at…See More
Jan 17
Prasenjit Das Purkayastha added a discussion to the group MKTA - [BA]
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MKTA session tomorrow

Please bring your laptops for tomorrow's session.I will introduce you to the Term Project that I had planned. Will give you the brief, dataset and will initiate group work during the session itself - so it will be a working session.The final work of the group assignment would be required to be submitted by 11:59pm, Jan 21.See More
Jan 16
Aayush Kubba replied to Prasenjit Das Purkayastha's discussion Retail dataset, brief and some codes in the group MKTA - [BA]
"Module_2"
Dec 20, 2018
Aayush Kubba replied to Prasenjit Das Purkayastha's discussion Retail dataset, brief and some codes in the group MKTA - [BA]
"R modules"
Dec 20, 2018
Prasenjit Das Purkayastha replied to Prasenjit Das Purkayastha's discussion Retail dataset, brief and some codes in the group MKTA - [BA]
"Codes"
Dec 20, 2018
Prasenjit Das Purkayastha replied to Prasenjit Das Purkayastha's discussion Retail dataset, brief and some codes in the group MKTA - [BA]
"More codes... for the next part."
Dec 20, 2018
Aayush Kubba replied to Prasenjit Das Purkayastha's discussion Retail dataset, brief and some codes in the group MKTA - [BA]
"Attaching the Module_1.R code shared in class."
Dec 11, 2018
Prasenjit Das Purkayastha added a discussion to the group MKTA - [BA]
Dec 6, 2018
Prasenjit Das Purkayastha added a discussion to the group MKTA - [BA]
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MMM Exercise

Attaching the brief and dataset...See More
Nov 29, 2018
Prasenjit Das Purkayastha added a discussion to the group MKTA - [BA]
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Q're Design, PCA, Media Measurements

Attaching the PPTs that I would have used in the last few MKTA sessions. Pls go through them carefully as you will be asked qns on these in your Mid-Term.In the "Media Measurements" I took you through the TV measurements (TRP, Reach) part only.See More
Nov 24, 2018
Prasenjit Das Purkayastha posted a status
"BA students - Pls bring your laptops for today's MKTA session"
Nov 15, 2018
Prasenjit Das Purkayastha replied to Prasenjit Das Purkayastha's discussion The Analytics Process in the group APST - [BA]
"Pls go thru these for your End-Term on APST. These concepts will be tested in one part of the exam. The other part will have Puzzles and questions on Critical Reasoning, Data Interpretation."
Sep 27, 2018
Prasenjit Das Purkayastha added a discussion to the group APST - [BA]
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The Analytics Process

Attaching the PPTs used on the analytics process and types of data...See More
Sep 12, 2018
Prasenjit Das Purkayastha replied to Prasenjit Das Purkayastha's discussion Dataset in the group CUSA [BA+BM]
"The brief and questions..."
Aug 2, 2018
Prasenjit Das Purkayastha added a discussion to the group CUSA [BA+BM]
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Dataset

Will put the brief and questions later...See More
Aug 2, 2018
Prasenjit Das Purkayastha added a discussion to the group BLR - CUSA - BA
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CUSA End-Term details

Details of the End-Term:It will be an Open-Book, Open laptop exam. You will not be allowed to use the internet.Total time = 60 marks. Total marks = 60Some questions will be from the Marketing-mix Modelling dataset that was used in the class. I am attaching it once again for your convenience.See More
Jul 22, 2018

Profile Information

Current Company / College
Praxis Business School
Your relationship with Praxis Business School
Faculty
About Me
I am a 'passionate' market research professional with nearly 13 years of MR agency experience, mostly with ACNielsen and IMRB International. Am currently an independent market researcher and trainer, also teaching related areas in Praxis Business Schools.

Comment Wall (1 comment)

At 14:04 on September 20, 2017, soutrik chowdhury said…
Sir, I didn't Know how to contact you and today you were busy with the exam proceedings so I thought of not disturbing you at that moment. Sir on the day of our 8th session with you in Mr I was marked multiple negatives for inattentiveness as I was using my cell phone in the class and even went out of the class for taking a phone call . But I thought of not justifying myself as I was wrong in using my cell phone in the class and didn't come to you for the same . But I got to know from my seniors that u we're deeply hurt and you even thought of me taking a selfie but honestly sir I was texting only and that too an email to my exmanagers from my last employer as I was waited for almost half a year for my release certificate and unfortunately that was the day when they called me up asking to mail me my joining certificate and other necessary documents to them and after that only they did send me the release letter. Sir if I would not have taken their call and responded to their mails then then again I had to wait for another 6 months to get the same .sir I don't want to make this an excuse for that day but this is the reality of the story and I am deeply sorry if I have hurted you and for disturbing the class . Please excuse me for this time

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