CNB grades have been uploaded in AIS.Attaching the list of students in Top Quartile with their break-up of scores. Arunachalam and Sumedha have topped the course. Congrats!!Many would have lost scores for missing the "hard deadline" of the Term Paper. Attaching the details of the Fibonacci penalties.All the best!See More
It seems there are some confusions on what you are expected to submit as a final deliverable of the Term Project. Pls go through the following points in case you have doubts:- You can prepare a formal report (as a Word doc) or a revised presentation- You need to incorporate the discussions / revisions / ideas that I would have given when you had presented the findings to meIn case you have done the same and mailed me it's fine. In case you have not, you may take a day more and send (or re-send)…See More
Abantika Ma'am is in Kolkata now and you can send your work/progress on the exercise that she had given. Her mail id is email@example.com. Pls send by Saturday day end so that she can give you her feedback which can be helpful for your forthcoming interviews.In case you have some doubts with the exercise, pls mail her to the extent that you have progressed / understood and ask specifically the queries you have.Try your best to make these interactions with her a good learning exercise.See More
Just had a look at the raw data that you have sent, a few hrs back, for the MR projects. Rich data! ...which means, a lot of meaningful analysis can be done from this.However, many groups have made one mistake. It's in the image association section. Although I asked you to remove rating scales there and use a simple association (Nominal scale), it has to be multi-coded! Meaning, if you ask one to associate "This brand gives good value for money" - it can be with several brands and not one!You…See More
In addition to the class lectures and assignments, you should be very familiar with the following contents of the text book for your End-Term exam:- Chapter 1: Pages 6 - 18- Chapter 2: Pages 36 - 42, 46 - 48- Chapter 3: Pages 70 - 80, Fig 3.1, Tables 3.1 - 3.6- Chapter 4: Pages 98 - 99, Tables 4.1, 4.2- Chapter 5: Pages 134 - 138, 145, 149 - 158- Chapter 6: Fig 6.1, Table 6.2, Pages 192 - 200- Chapter 8: Pages 244 - 255- Chapter 9: Pages 265 - 276(Covered till Mid-Term)Chapter 10: Only the…See More
Attaching the Excel outputs of the Assignment that was given to you. The questions were clearly mentioned in the previous MR class.I will take short presentations from you in the last session tomorrow, i.e. after 7pm.See More
Please start and complete the fieldwork process quickly. The next deadlines of the project are as follows:Submission of data in an Excel file: 9pm, Friday, March 15Presentation of findings: Saturday, March 16 (during MR sessions)Submission of detailed report: 11pm, March 24See More
I am a 'passionate' market research professional with nearly 13 years of MR agency experience, mostly with ACNielsen and IMRB International. Am currently an independent market researcher and trainer, also teaching related areas in Praxis Business Schools.
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