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Praxis Business School, Kolkata, India

Prasenjit Das Purkayastha
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  • Kolkata
  • India
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Latest Activity

Prasenjit Das Purkayastha added a discussion to the group MKTA - [BA]
Thursday
Prasenjit Das Purkayastha added a discussion to the group MKTA - [BA]
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MMM Exercise

Attaching the brief and dataset...See More
Nov 29
Prasenjit Das Purkayastha added a discussion to the group MKTA - [BA]
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Q're Design, PCA, Media Measurements

Attaching the PPTs that I would have used in the last few MKTA sessions. Pls go through them carefully as you will be asked qns on these in your Mid-Term.In the "Media Measurements" I took you through the TV measurements (TRP, Reach) part only.See More
Nov 24
Prasenjit Das Purkayastha posted a status
"BA students - Pls bring your laptops for today's MKTA session"
Nov 15
Prasenjit Das Purkayastha replied to Prasenjit Das Purkayastha's discussion The Analytics Process in the group APST - [BA]
"Pls go thru these for your End-Term on APST. These concepts will be tested in one part of the exam. The other part will have Puzzles and questions on Critical Reasoning, Data Interpretation."
Sep 27
Prasenjit Das Purkayastha added a discussion to the group APST - [BA]
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The Analytics Process

Attaching the PPTs used on the analytics process and types of data...See More
Sep 12
Prasenjit Das Purkayastha replied to Prasenjit Das Purkayastha's discussion Dataset in the group CUSA [BA+BM]
"The brief and questions..."
Aug 2
Prasenjit Das Purkayastha added a discussion to the group CUSA [BA+BM]
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Dataset

Will put the brief and questions later...See More
Aug 2
Prasenjit Das Purkayastha added a discussion to the group BLR - CUSA - BA
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CUSA End-Term details

Details of the End-Term:It will be an Open-Book, Open laptop exam. You will not be allowed to use the internet.Total time = 60 marks. Total marks = 60Some questions will be from the Marketing-mix Modelling dataset that was used in the class. I am attaching it once again for your convenience.See More
Jul 22
Prasenjit Das Purkayastha replied to Prasenjit Das Purkayastha's discussion Dataset of retail transactions in the group BLR - CUSA - BA
"Attaching the R codes that we used in class..."
Jul 14
Prasenjit Das Purkayastha added 7 discussions to the group BLR - CUSA - BA
Jul 14
Prasenjit Das Purkayastha replied to Prasenjit Das Purkayastha's discussion Dataset for MMM in the group BLR - CUSA - BA
"Raw data..."
Jul 13
Prasenjit Das Purkayastha replied to Prasenjit Das Purkayastha's discussion Dataset of retail transactions in the group CUSA [BA+BM]
"Attaching the codes for different steps followed in the clustering process, for this problem"
Jul 2
Prasenjit Das Purkayastha replied to Prasenjit Das Purkayastha's discussion Dataset of retail transactions in the group CUSA [BA+BM]
"Attaching the R codes for preparing the data with R, F, M as variables..."
Jul 2
Prasenjit Das Purkayastha added a discussion to the group CUSA [BA+BM]
Jun 28
Prasenjit Das Purkayastha replied to Prasenjit Das Purkayastha's discussion Case: Driver Analysis for vodka in the group BLR - CUSA - BA
"We will be working on this one today. Will be good if you keep this Case and dataset handy."
Jun 25

Profile Information

Current Company / College
Praxis Business School
Your relationship with Praxis Business School
Faculty
About Me
I am a 'passionate' market research professional with nearly 13 years of MR agency experience, mostly with ACNielsen and IMRB International. Am currently an independent market researcher and trainer, also teaching related areas in Praxis Business Schools.

Comment Wall (1 comment)

At 14:04 on September 20, 2017, soutrik chowdhury said…
Sir, I didn't Know how to contact you and today you were busy with the exam proceedings so I thought of not disturbing you at that moment. Sir on the day of our 8th session with you in Mr I was marked multiple negatives for inattentiveness as I was using my cell phone in the class and even went out of the class for taking a phone call . But I thought of not justifying myself as I was wrong in using my cell phone in the class and didn't come to you for the same . But I got to know from my seniors that u we're deeply hurt and you even thought of me taking a selfie but honestly sir I was texting only and that too an email to my exmanagers from my last employer as I was waited for almost half a year for my release certificate and unfortunately that was the day when they called me up asking to mail me my joining certificate and other necessary documents to them and after that only they did send me the release letter. Sir if I would not have taken their call and responded to their mails then then again I had to wait for another 6 months to get the same .sir I don't want to make this an excuse for that day but this is the reality of the story and I am deeply sorry if I have hurted you and for disturbing the class . Please excuse me for this time

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