All Blog Posts Tagged 'Ads' (5)

Now that the World Cup's over, and the fact that we are seeing less of

Waka Waka, it has given me the time to take a closer look at ads once

again. This time around I was almost beginning to feel disappointed

because, the TVCs being aired at the present, have not really caught my

fancy. However, Maruti Suzuki, came to my rescue here, like many places

where I have got stranded, and have taken a lift in a Maruti Suzuki

car. The ad that I am referring to is the latest… Continue

Folks move over Colas, Beauty Soaps, Chocolates...Mobile is the latest

fad (plagarised from the ad of a mobile service provider..that says V

is the new ME..ridiculous!!!)



Any channel that I TRY to watch these days are airing a slew of mobile commercials. I, was trying to

watch Indian Idol yesterday, bravely braving the idiotic histrionics of

a very moronic Anu Malek. It is supposed to be 1 hour programme, with

30 minutes dedicated to Ads, and of those 30… Continue

Continue

I am an avid ad enthusiast and follow ads closely. In doing so, I

observed a trend that is prevalent in most of the ads that we see

today. I have been noticing that ads, today, are moving away from

larger-than-life images and visuals. They are telling a ‘story’. How

are they doing it? If you people notice, most of the ads today are

based on small real life incidents. They are taking a slice out of our,

so called ‘mundane’ every day life, and trying to convey… Continue

The other day I was just thinking about the changes that have taken place in the advertisements we see, with respect to the way the messages are conveyed. I compared two ads that are very clearly etched in my mind. The first one is of Ajanta Watches (which I think was done by Mudra). It had a music piece by Beethoven playing in the background with a lady playing a very lovable grandma. The point here is the use of Beethoven. The second ad that comes to my mind is that of Pepsi that said, “Yehi… Continue