I will begin with the assumption that all of us have watched the new
Miley Sur Mera Tumhara video...Well, to me, it was old wine in a new
(and a slightly less attractive)bottle. Comparisons with the older
version of the same song on DD is inevitable.
The reason why I
say this is that although the technical brilliance of the video can not
be doubted, it somehow failed to strike a chord. There are also a lot
of other issues that come to my mind here.
For starters, what
strikes immediately to me about this video, is the use of celebrities
(again my favorite issue)!. We, as a country, certainly do look up to
celebrities. However, for the case in contention, the 'common man' or
the 'aam janta'(mango people) card was not played well. The previous
version had a lot of 'uncommon' faces. I stress on the word uncommon
because on TV the common man is an uncommon phenomena...As a result,
the connect was somehow not built.
Secondly, the song, somehow,
though rendered very well by a motley group, did not appeal as
much..This might be a result of inertia on our part..We still have the
older version etched in our minds...
The tingling of the
patriotic sentiments in us was not quite provoked as much...It will
still be a very good video to watch..but the purpose, to me, was not
PS: I would love it if anyone thinks or expresses otherwise!!!