Kollaborative Klassroom

Praxis Business School, Kolkata, India

I will begin with the assumption that all of us have watched the new
Miley Sur Mera Tumhara video...Well, to me, it was old wine in a new
(and a slightly less attractive)bottle. Comparisons with the older
version of the same song on DD is inevitable.

The reason why I say this is that although the technical brilliance of the video can not
be doubted, it somehow failed to strike a chord. There are also a lot
of other issues that come to my mind here.

For starters, what strikes immediately to me about this video, is the use of celebrities
(again my favorite issue)!. We, as a country, certainly do look up to
celebrities. However, for the case in contention, the 'common man' or
the 'aam janta'(mango people) card was not played well. The previous
version had a lot of 'uncommon' faces. I stress on the word uncommon
because on TV the common man is an uncommon phenomena...As a result,
the connect was somehow not built.

Secondly, the song, somehow, though rendered very well by a motley group, did not appeal as
much..This might be a result of inertia on our part..We still have the
older version etched in our minds...


The tingling of the patriotic sentiments in us was not quite provoked as much...It will
still be a very good video to watch..but the purpose, to me, was not
achieved fully...

PS: I would love it if anyone thinks or expresses otherwise!!!

Views: 2

Comment by Prahlad Agarwal on February 5, 2010 at 17:17
I share your views... the classic version cannot be replaced!

if they (TOI) wanted to do something like that .. they could have composed a new song
Comment by Pratik Gupta on February 5, 2010 at 17:22
Yes...something like Rehman's version of ' Vande Mataram'
Comment by Sandeep Goyal on February 6, 2010 at 22:45
This might be a result of inertia on our part..We still have the
older version etched in our minds...

I think this point of your explains every doubt which you yourself have. This is all that I have to say.
Comment by manish madhukar on February 8, 2010 at 20:03
Just a point, if we note, all the songs which have been remixed and have done well, were not as successful songs in their original version and hence the remixed version provided an add-on which gave listeners that extra excitement factor and something new which attracted because earlier connect was not there. Any song, which was originally a rage cannot be remixed with such success because we as humans are never ready to accept changes, especially to sumthing which is etched in our minds(consumer behavior). same happened with mile sur mera tumhara, it is a song which is etched in our memory from childhood, and was a rage!!! any change, becomes really difficult to accept...

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